IT ALL STARTS WITH ONE ITEM
It is so easy to go to the wardrobe and choose our perfect outfit for the day, and leave the house not thinking much more about it.
The same as when we are in our favourite shop, searching the rails looking for a new top for a night out, a new holiday wardrobe or just a new addition to our collection.
These wise words by Vivienne Westwood
make it simple
to get involved
in the drive to slow fast fashion.
Image by @wehearit.com
Is it really that bad?
The UK based charity WRAP (The Waste and Resources Action Programme) estimate that £140 million worth of clothing goes into landfills each year, and a staggering £30 billion worth of unused clothing is still sitting in our wardrobes nationwide (WRAP, 2018). This level of waste is enough to fill 459 Olympic-size swimming pools (Clothes Aid, 2013).
How can you help?
DO THE STOP CHALLENGE
The next time you are in a shop browsing the latest items, stop and ask yourself the following questions:
Do I really need this?
Do I already have something in my wardrobe that is already perfect?
If you can answer either of these questions simply walk away knowing you've done your bit to slow down fast fashion.
MAKE IT LAST
In the UK the average lifetime for a garment is estimated at 2.2 years, and extending the life of such a garment by just 9 months can significantly reduce its environmental impact (Wrap, 2018).
WHAT CAN YOU DO?
Whilst the world of fast fashion is huge, everyone can play their part by doing these simple things:
- Donate your preloved items you no longer want rather than throw them away to allow them to be re-sold and re-loved
- Shop second hand when you can, or organise a clothes swap with some of your friends
- Buy quality overt quantity. Spending a little more on something will generally mean it will have a longer life n your wardrobe.
- Re-shop your own wardrobe. Mix & match existing items to create new and exciting outift. Adding a jacket, a belt, a scarf or layering can completely change the look a single item.
CHECK OUT THE FULL ARTICLE
by Alice Canning @ Groundsure