Over the years we have become a throwaway society, and without exception this includes fashion.

With fast fashion retailers opening retail units across the country, this has added to the issue by making disposable clothing more accessible. In addition to this, the world of online shopping has taken accessibility of fast fashion to another level.

Over the years, we have been building towards a tipping point, which we have now tilted over, whereby fashion suited to the current fad and designed to be worn for the current trend and then sent to landfill, has overtaken the desire to purchase items made with sustainable fabrics and designed to last multiple seasons and trends.

We now have a huge problem whereby our landfills are swamped by fast fashion items which will take up to 200 years to decompose.  

"It is important for consumers to think about how their purchase affects the environment, the lifecycle of their garment, and how to invest in clothes that last longer." Amanda Cutler, Forbes Magazine

However, we are now at an exciting crossroads with fashion. We are at the point where sustainability is important to people and ranks higher for most when it comes to making a purchase. Whilst people may not have been purchasing items to wear multiple times in the recent past, they are now looking at making a contribution to reversing this cycle.

This is where access to good quality secondhand clothing and accessories comes in.

Click below to read out the full article.

https://www.forbes.com/sites/ellevate/2019/10/07/why-sustainable-fashion-matters/?sh=7816edaf71b8